An analysis of the Peer-to-Peer model of the sharing economy as an ecosystem platform. A case in the furnishing sector: TAGE for the Municipality of Göteborg

University essay from Göteborgs universitet/Graduate School

Abstract: Modern society is leaving behind the concept of a linear economy and moving ever closer to that of acircular economy. Therefore, the way we act has changed to become more and more sustainable. Evencompanies have been looking for a way to avoid wasting resources since our planet has very few ofthem, and to enter markets that allow sustainability, such as the sharing economy that operates ondigital platforms that act as ecosystems.The purpose of this thesis work is to explain how a company, belonging to the Municipality ofGothenburg (Sweden), can improve its performance and use ecosystem platforms to perform a Peerto-Peer furniture sharing service. Therefore, the author decided to analyze a single case study in orderto investigate and eventually fill those gaps that there are in the study of this topic. In particular, theauthor, decided to analyze what are the opportunities and challenges that the company faced inimplementing ecosystem platforms in their business model, in the sharing economy of furnishing; witha focus on how important it is to implement ICT (Information and Communication Technologies) todeliver smart solutions to the company.The study was based on qualitative research, due to the lack of literature, and therefore in order to getas much information as possible from the respondents. Research data was collected in 2021 byinterviewing (with semi-structured interviews) various departments within the same company in orderto get multiple ideas of the same problem. The author had to limit the research to a single case studyas there are not many examples of companies providing these services and delimited to the city ofGothenburg. The study revealed what role platforms play in this sector, what bottlenecks the companyhas faced and whether they are focusing on value propositions to increase their audience.The results of the analysis showed how the company recognizes that they face several challenges everyday in implementing these platforms into their business model, while recognizing that they have evengreater logistical problems due to the nature of the objects being exchanged. At the same time,however, it is satisfied with the results achieved in previous years, despite the difficulties that thepandemic has entailed. However, through the use of these ecosystem platforms, which is an imperativeimplementation for the company, the sharing economy service will be able to be facilitated.

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