Essays about: "consumption trends"

Showing result 1 - 5 of 187 essays containing the words consumption trends.

  1. 1. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Hilal Ahmad; Isak Rydén; [2023-07-03]
    Keywords : Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

    Abstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE

  3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  4. 3. Methods for local energy and climate planning : A Case stuudy on the Urban Community of Dunkirk

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sacha Thibault; [2023]
    Keywords : Energy transition - Climate and energy policy - Renewable energy - Decision-Support Tools - Local authorities; Energiomställning - Klimat- och energipolitik - Förnybar energi - Verktyg för beslutsstöd - Lokala myndigheter;

    Abstract : Energy management concerns were raised in France after the oil crisis in the 1970s. From then, the local actors developed policies to better control the energy production and consumption on the territories. Climate considerations and the need to limit greenhouse gases (GHG) emissions were then added to these energy issues in the early 2000s. READ MORE

  5. 4. Memorable and Digital: Exploring Young Audiences Needs for Cultural Experiences

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yasmine Maghnouj; Mariia Chorna; [2023]
    Keywords : Cultural Sector; Customers’ needs; Digitalisation; Experience Economy; Memorability; Memorable Digital Cultural Experiences MDCEs ; Young Audiences; Business and Economics;

    Abstract : This thesis explores the provision of memorable digital cultural experiences (MDCEs) for young audiences, thereby addressing the existing gap in the literature concerning the experience economy, digitalization in the cultural sector, and memorability of experiences. Based on qualitative in-depth interviews, the research explores cultural consumption trends, uncovers factors contributing to the memorability of cultural experiences, and offers guidance for their application for digital experiences. READ MORE

  6. 5. Greener Fast Fashion : An analysis of how the interplay between consumers and fashion companies affects the sustainability trend in the fashion industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Julia Elverlind; Sandra Lien; [2023]
    Keywords : Fast fashion; overconsumption; sustainability; innovation; consumer behavior;

    Abstract : Definitions: Throughout this study, sustainability refers to environmental sustainability which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations, n.d.). READ MORE