Facebooking your dreams : How to make the best use of Social Networking sites asinnovative and cost-effective/ low-budget marketing channels insmall-sized entrepreneurship

University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

Abstract:

This study aims to understand and explain how small sized

entrepreneurship currently uses social networking sites

through out the process of launching and marketing

their products. This also includes the use of word of mouth,

which features social networking technology. Lastly, we

intended to give recommendations to problems that small

sized entrepreneurship is facing in order to make the best

use of social networking channels and to ensure that these

channels are used in the most effective way.

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