Views or news? : Exploring the interplay of production and consumption of political news content on YouTube

Abstract: YouTube is the second largest social media platform in the world, with a multitude of popularchannels which combine politicised commentary with news reporting. The platform providesdirect accessibility to data which makes it possible for the commentators to adjust theircontent to reach wider audiences, however done to an extreme could mean that the creatorspick topics which are the most financially beneficial or lead to fame. If this were the case itwould highlight populist newsmaking and the mechanisms behind it. To investigate theproduction-consumption interaction, data from the 10 most popular channels for 2021 wascollected. Using latent Dirichlet allocation and preferential attachment analysis, the effect ofcumulative advantage, and whether topic choice was driven by views were measured. Apositive feedback loop, where prevalent topics become more prevalent, was found in all buttwo channels, but picking topics which generated more views was only present for onechannel. The findings imply that the top political news commentators over a year have a set oftopics which they return to at a high degree, but choosing the topics which simply are themost popular for the time is not a general feature.