The Foundations and Limitations of Public Information on Sustainability and Food Purchasing in Sweden

Abstract: This thesis examines the nature and effects of current public information about food production, purchasing and sustainability that is available in Sweden. The thesis follows a two part structure based on the Action Research Cycle; it focuses predominantly on the initial diagnostic stage, using document review, questionnaires and Cultural Probes to examine what information is currently available to Swedish consumers, as well as how they respond to this information. The thesis then moves towards the action planning stage of the Action Research Cycle, using current academic literature in IS with the findings of my diagnostic research to suggest ways in which information-communication technology can be used to improve upon the current situation, and paving the way for future research in the area of public information and food sustainability.