Prototyping Tool for Large Scale Interactive Experiences

Abstract: In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. The thesis aimed to address the common problem associated with large interactive content and propose a novel solution with virtual reality. This thesis thoroughly discussed a use case of a visualizer that lets the designers, developers, and stakeholder experience such large-scale content as a simulation both on a desktop computer and in virtual reality. We had an in-depth discussion about the design and development cycle of a visualizer and talked about the methods and technology used to build it. The thesis also described in detail the evaluation of the first iteration of the product. Although there were some limitations to the study, we concluded that virtual prototyping is indeed a good way of tackling design problems for large interactive experiences.