Animating Biodiversity : Using Motion Graphic Design to Increase Biodiversity Awareness

Abstract: The protection and preservation of biodiversity, a term that encompasses all living organisms on Earth, is becoming an exceedingly important topic as we are losing species at an alarming speed. Inspired by the UN conference, COP15, on biodiversity, this project seeks to engage and educate audiences about the importance of biodiversity conservation in the context of gardening, in close cooperation with two local gardening-related organisations based in Norrköping, Sweden.  The design project utilises motion graphics as a medium to depict the interconnections between biodiversity and gardening practices visually. By combining animation, visual effects, and audio elements, the motion graphics attempt to communicate the significance of preserving biodiversity and sustaining healthy garden environments. This thesis essay explores the research question using a Research Through Design (RtD) approach. The project was conducted through research, concept- and prototype development, finalising in an evaluation and validation phase.  The conclusion of this thesis suggests that motion graphics allow for a visual representation of complex environmental concepts, making them further accessible to a wide audience. By bridging the gap between scientific information and public understanding, motion graphics can empower individuals to adopt sustainable gardening practices and contribute to the preservation and protection of biodiversity.