How entrepreneurs use social networks in their business

Abstract: Every individual have aspirations to be successful in life and to make it big one day; the approach may differ from people to people, nevertheless ultimately individuals resort to becoming an entrepreneur. However, it is not a simple task to become a businessmen, it takes lots of effort, resources or capital (labor, financial, technology) and other things that may be deemed as important. For the purpose of gathering these aforementioned resources, entrepreneurs engage in social relationships (network) to gain access to information that may ultimately lead in the acquisition of such resources. In most literature, it has been suggested that the activation or use of social relationships (networks) is primarily done in the establishment phase. Therefore, the objective of this paper is to disapprove such notions and further investigate the phenomenon of social networking and social capital. As the field of entrepreneurship is quite big, the study was de-limited to just restaurant owners. Through the process of primary investigation (reflexive methodology), it has been unearthed that restaurateurs profusely use their social network in their daily running of the establishment, and not just in the establishment phase.