Similarity, Familiarity, and Credibility in influencers and their impact on purchasing intention

University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

Author: Zainab Al-darraji; Zahra Al Mansour; Shilan Rezai; [2020]

Keywords: Influencers; e-marketing; influencer marketing; trust; similarity; familiarity; credibility; purchase intention;

Abstract:

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