Essays about: "Zahra Al Mansour"

Found 1 essay containing the words Zahra Al Mansour.

  1. 1. Similarity, Familiarity, and Credibility in influencers and their impact on purchasing intention

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Zainab Al-Darraji; Zahra Al Mansour; Shilan Rezai; [2020]
    Keywords : Influencers; e-marketing; influencer marketing; trust; similarity; familiarity; credibility; purchase intention;

    Abstract : .... READ MORE