Organizational, individual and technological influences on MNCs’ knowledge transfer - : a case study of Gruppo AB
Abstract: Aim: to develop and understand which are the elements that influence the conventional and reversed knowledge transfer, how they influence it and the benefits of transferring knowledge within a multinational corporation. Methods: qualitative research strategy, inductive approach, and single case study design. Ten semi-structured interviews were conducted face-to-face and though video-calls. Four interviewees belong to Italian headquarters, three to the Canadian subsidiary and three to the US subsidiary. Results and conclusions: the research identifies culture, relationship HQ-subsidiary, geographical distance, expatriates, relationship between employees, language difference, trust, transparency, motivation, and technology as the elements influencing conventional and reversed knowledge transfer; the influences these elements exercise on them, and the benefits of knowledge transfer flows. Suggestions for further research: to replicate the qualitative study with a multi-case study design; to develop a deeper understanding on the relationship between the elements; and to deeper understand how knowledge transfer benefits can influence the MNC’s overall performance and subsidiaries’ performance. Contribution of the thesis: it contributes with in-depth understanding of the elements influencing conventional and reversed knowledge transfer, their benefits and a theoretical framework; highlights the importance of knowledge transfer for social development; and it provides an understanding of the benefits of knowledge transfer to achieve competitive advantage.
AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY. (follow the link to the next page)