Essays about: "Target Marketing"

Showing result 1 - 5 of 272 essays containing the words Target Marketing.

  1. 1. Examining Consumers' Perception and Attitude towards Different Product Settings Presented within Advertisements

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Christine Valenzuela; [2020]
    Keywords : Visual Marketing; Advertising; Ad Perception; Ad Attitude;

    Abstract : Today, it has become increasingly challenging for firms to communicate with their target audiences, due to the amount of media noise present in the contemporary market. In this study, the author examines how consumers perceive different product settings that are presented within advertisements, and how this affects their attitude toward the ad, with hopes that it will lead to new insights on how the visual element of product setting can be enhanced to create messages that better connect and resonate with consumers in today’s overcrowded market. READ MORE

  2. 2. "Me, my selfie and I" : A qualitative study of reasons, experiences andbeliefs connected to human computer interaction in the context of selfieculture.

    University essay from Jönköping University/JTH, Datateknik och informatik; Jönköping University/JTH, Datateknik och informatik

    Author : Jenny Lindberg; Rebecca Ses; [2020]
    Keywords : Selfies; self-esteem; social media platforms; social effects; Selfie; självkänsla; självförtroende; sociala medier; sociala effekter;

    Abstract : This research paper illustrates the social effects of social media and selfie posting on older age generations. These generational groups are called “Baby-boomers” and “Baby-busts” and are born before the existence of Internet and social media and therefore have had to adapt to the online context. READ MORE

  3. 3. Do You Dare to Compare? The Effects of Comparative Advertising on Consumer Responses Towards the Advertised and Attacked Brands - A Case Study of Arla Foods and Oatly

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Håkansson; Ebba Norberg; [2020]
    Keywords : Comparative Advertising; Market Position; Advertising Value; Malicious Comparative Advertising; Hierarchy of Effects;

    Abstract : In 2014, a long-stretched feud began between dairy company Arla Foods and oat milk company Oatly, and is continuously ongoing. The rivalry between the two companies includes advertising where the companies target one another, in different ways. READ MORE

  4. 4. Performing a Respectable Consumer Identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ebba Fritsch Dahl; Emma Scott; [2020]
    Keywords : Fashion Rental; Consumer Justification; Identity Performance; Consumer Behavior; Collaborative Fashion Consumption; Business and Economics;

    Abstract : This thesis adds to the social debate on the relationship between society and fashion consumers. In order to explore this, the phenomenon of fashion rental is investigated to provide insights on how fashion consumers account for their behavior in order to come off as respectable. READ MORE

  5. 5. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : David Hannu; Markus Johannisson; [2020]
    Keywords : Influencer marketing; Attitudes; Subjective norms; Purchase intention;

    Abstract : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. READ MORE