Essays about: "Target Marketing"

Showing result 1 - 5 of 294 essays containing the words Target Marketing.

  1. 1. Nationalparken och ELC : en studie i landskap, narrativ och multifunktionalitet

    University essay from SLU/Department of Landscape Architecture, Planning and Management (from 130101)

    Author : Sebastian Hahn; [2021]
    Keywords : landskap; nationalpark; ELC; multifunktionalitet; hållbarhet; delaktighet; landskapsförändring; naturskydd; orördhet; vildmark; landscape; national park; wilderness; multifunctional landscape; ELC; sustainability; nature-based tourism; land-use; landscape change; conservation;

    Abstract : I skuggan av Sveriges ratificering av europeiska landskapskonventionen (ELC) undersöks hur nationalparken, som har sina rötter i nationalromantiken, har uppdaterats till en modern tid med nya förutsättningar och krav på landskapet. Den en gång elitistiska skyddsformen har tvingats anpassa sig till en ny värdegrund när det kommer till landskap, hållbarhet, multifunktionalitet och delaktighet. READ MORE

  2. 2. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Svensson; Lorenzo Dirksz; [2021]
    Keywords : Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

    Abstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE

  3. 3. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

    Author : Miguel Angel Serrano Manchón; [2021]
    Keywords : Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

    Abstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE

  4. 4. Prediction of the future trend of e-commerce

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Freja Engström; Disa Nilsson Rojas; [2021]
    Keywords : ARIMA; demographics; electronic commerce; ecommerce; machine learning; market analysis; polynomial regression; segmentation; support vector regression.;

    Abstract : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. READ MORE

  5. 5. GREEN SKEPTICISM : How green intentions can lead to brown choices

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Lundin; [2021]
    Keywords : CSR; green advertising; green washing; scepticism; consumer behaviour;

    Abstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE