Essays about: "Target Marketing"

Showing result 1 - 5 of 246 essays containing the words Target Marketing.

  1. 1. Meme Marketing to Fellow Kids

    University essay from Malmö universitet/Kultur och samhälle

    Author : William Lind; [2019]
    Keywords : Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

    Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE

  2. 2. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hannah Gustafsson; Lawko Karim; Helmie Säll Fuglerud; [2019]
    Keywords : Green marketing; purchasing behavior; green purchasing behavior; food industry; green consumer goods; Swedish consumption; young consumer behavior.;

    Abstract : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. READ MORE

  3. 3. Facebook Eavesdropping Through the Microphone for Marketing Purpose

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap; Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Zerina Tulek; Louise Arnell; [2019]
    Keywords : Eavesdrop; microphone; advertisement; privacy.;

    Abstract : Background. As long as Facebook has existed, advertisements have been present in the application in one way or another. The ads have evolved and become more sophisticated over the years. Today, Facebook creates groups with members having specific attributes and advertisers requests groups for whom Facebook shows the advertisement. READ MORE

  4. 4. Citizen Influencers on Instagram : A quantitative study of persuasiveness and purchase intentions within the fashion industry.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sebastian August Michael Jost Auf Der Stroth; Aleksandr Sedov; [2019]
    Keywords : Citizen Influencers; Persuasiveness; Online Purchase Intentions; Source Credibility; Source Attractiveness; Trustworthiness; Expertise; Likeability; Similarity; Familiarity.;

    Abstract : Background: With social media being ever present in today's marketing world, research guiding and aiding this phenomenon is of mount importance. With social credibility and source attractiveness being lucrative schemes on citizen influencers persuasiveness towards target followers on Instagram and ultimately the drive of online purchase intentions, a holistic approach is introduced to understand each key determinant of each phenomena. READ MORE

  5. 5. Influencers and followers - partners in crime? : A study of influencers’ usage of a marketing communication strategy to build a relationship with their followers

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Anna Fredriksson; Amanda Sundquist; [2019]
    Keywords : marketing communication strategy; relationship marketing; social media; Instagram; influencer; followers;

    Abstract : Influencer marketing is today a well-known marketing strategy used by many companies and the phenomenon is growing day by day. This is mostly a strategy with the spotlight on how the company can reach their consumers through famous people on social medias, not with focus on what relationship is created between all the parties. READ MORE