Visual Communication in Driving Social Innovation for Disadvantaged groups in Nami

Abstract: This master’s thesis aims to explore the potential of visual communication as a powerful tool for promoting change and impact in Namibia with a focus on sustainable agriculture and food security. The study analyzes how graphic design and visual communication may effectively explain best practices for sustainable farming and inspire young adults in rural communities to engage with agriculture through empirical research. The study employs a Research Through Design (RtD) methodology to answer the following question: How can design help vulnerable communities and promote long-term food security solutions in Namibia through subsistence farming or agriculture?  The study’s findings highlight the importance of design in promoting sustainable agriculture by raising awareness, empowering communities, and advocacy for policy changes. Through its innate ability to attract and captivate audiences, visual communication may successfully distribute information about sustainable farming techniques and highlight their benefits. This thesis demonstrates how appealing visual narratives may stimulate young people’s curiosity, build passion and inspire them to learn and embrace sustainable agricultural methods.  The conclusion of this thesis suggests key recommendations for improving disadvantaged group’s access to resources and training. Land reform policies that favor small-scale farmers and support their subsistence farming efforts which are critical for guaranteeing food security. Furthermore, resolving water scarcity and boosting access to irrigation systems are critical considerations for Namibia’s sustainable agricultural practices to empower disadvantaged groups and encourage positive change.