Challenges of creating a value proposition for improved radiation technology in the society : A case study of a nuclear scanner

Abstract: The developed radiation detection system, in the form of a nuclear scanner, is in practice applicable and usable in today's society. However, the question still remains on how to create a business around this type of product. It is important to know a product's value, what problems it solves, and what job it is expected to do. This thesis will look upon that value creation. The thesis will aid the growth of understanding of how an engineered solution can be utilized in the best way, and how a value proposition for a radiation detection product can be articulated. In addition to that, the study investigates however elements in the value proposition canvas, being pains and gains, are extractable and, if so what they are. It is found that the world struggles with nuclear and radiation problems, having many application areas and market segments for this type of product. It is also found that countries strive towards a higher level of radiation safety. Moreover, it is also found that safety, integration to the process, and efficiency of the product are heavily valued aspects when it comes to advanced product technology. Given the above, there are arguably both problems in the current situation, and gains to acquire if implementing this type of radiation detection system. However, there are challenges. Not only is there a need for a large implementation around the world to be able to extract the largest impact. The area is yet to be more explored, meaning that the knowledge of the possible customers is not as great as in other areas. Moreover, there is currently a lack of lock-ins, which may be a challenge when expanding one’s business within the nuclear sector. Lastly, it is imperative for ones to value proposition that the functionality of the product matches the customer needs, it is however, shown that the customers do not always know of what they need, creating a challenge for the producer.