Self-served campaign management tool for contextual advertising

Abstract: Advertising is an essential way of communicating value to the audience. Adlede does this with context in focus when finding articles with right content to the right campaigns. To know if matching articles are good, advertisers need to get statistics from the campaign. Today a tool for this does not exist. This master thesis analyses, how to best develop a self-serve, user-friendly campaign management tool for publishing a campaign and shows results from the campaign.   This thesis design and create a concept of a management tool with help of frequently used UX design method. To get a solution for this concept, interviews, designs, prototypes and user testing have taken place. A final design suggestion has been determined.