Designing for the Distracted : A User-Centered Approach to Explore and Act on the User Experiences of People with Short Attention Spans

Abstract: Short attention spans are a growing phenomenon, impacting users in their daily interactions with technology. While there have been studies in the field of HCI on how to design for directing or maximizing user attention, few have focused on users with short attention spans and their felt experiences. To fill this research gap, this study employed a user-centered design approach involving a pre-study and a workshop concerning web design. A thematic analysis of the data revealed ten themes which, among other things, dealt with web navigation, overwhelming interfaces and distractions. The results showed that attention is an embodied experience and relying solely on quantitative data, such as eye tracking, may not provide a complete understanding of it. Therefore, involving those affected in the design process can assist designers in creating the best possible experience, aligning with the end-users’ own definition of what constitutes a good experience. Additionally, designers should adapt to minimalist design principles to meet the needs of this user group. This paper contributes to research by giving in-depth insights into the felt experiences of short attention spans, and how these experiences may be designed for.