Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka

Abstract: The research study focuses on the Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka. The researched has carried out a quantitative study using a structured questionnaire taking the sample size as the customers who are in the Western Province of Sri Lanka.Customer knowledge and value have an association on purchase intent, according to the study. As a result, it's clear that product knowledge, prior experience, environmental awareness, and health awareness all play a role in customers' decisions to buy organic skincare products in Sri Lanka. The study's findings aid top executives in setting strategic goals while concentrating on new product positioning areas that improve financial performance. As a result of this research, organic products can be tailored to meet the needs of customers, encouraging them to adopt a more organic lifestyle.