Essays about: "Benedikt Schneller"
Found 1 essay containing the words Benedikt Schneller.
-
1. Country of Origin within the consumers' decision-making process
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE
Result pages:
1