Essays about: "Consumer Co-production"

Found 3 essays containing the words Consumer Co-production.

  1. 1. Making the customer the co-producer : A critical incident study on customer satisfaction and self-service channel choice in commercial air travel

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Henrik Huotari; [2012]
    Keywords : self-service technologies; customer satisfaction; SST; self-service channels; SAS; service design; self-service; customer co-production; adoption; self-service options;

    Abstract : This thesis is based on a case study of an airline’s (Scandinavian Airlines (SAS)) customers’ views on self-service technologies for check-in; mobile check-in, internet check-in, and machine (kiosk) check-in. The first aim of the paper was to find sources of satisfaction and dissatisfaction in the airline industry. READ MORE

  3. 2. Physical Distribution in a Digital World : A study of the gaming industry

    University essay from Internationella Handelshögskolan

    Author : Mikaela De Young; William Lehmus; Viktor Sundqvist; [2012]
    Keywords : Consumer interaction; Disintermediation; Distribution; Gaming industry Horizontal integration; Network theory; Strategic networks; Value chain; Value creation; Value network; Vertical integration; Value constellation;

    Abstract : Purpose: The aim of this thesis is to explore the impact that increased availability of digital distribution has on physical distribution. The focus is on the effects that digital distribution has on the value creating processes of game developers with regard to distribution alternatives, strategic networks and consumer interaction. READ MORE

  4. 3. Markets-as-Mobile-Networks: How Co-production and Cooperation Shape Emerging Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jan Björk; Sarah Huh; [2009]
    Keywords : New Media; Mobile TV; Consumer Co-production; Strategy; Scenario Modelling;

    Abstract : As mobile video services enter the awareness of consumers, the industrywill need to reorganize itself in new ways. Which market actors will benefit from this, and which will be eliminated as a result?The purpose of this thesis is to develop knowledge of, and produce a theoretical framework surrounding, consumer value attribution and actor value constellations of mobile TV services. READ MORE