Essays about: "Cross-selling performance"
Found 3 essays containing the words Cross-selling performance.
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1. Personalized Investment Recommendations Using Recommendation Systems
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : This paper presents a Deep Learning-based Hybrid Recommendation System (DLHR) designed specifically for institutional investors with public portfolio holdings on the Stockholm Stock Exchange. The objective is to provide personalized investment recommendations, complement existing portfolios, and explore untapped cross-selling opportunities. READ MORE
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2. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. READ MORE
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3. Identifying antecedents of cross-selling performance : A qualitative approach in the professional services industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Cross-selling is the practice of selling products or services that do not replace already purchased products or services to existing customers. In industries characterized by complex products, long lead times and intricate relations between customer and company, the determinants of a company's cross-selling performance are different than those present in other industries. READ MORE
