Essays about: "Customer Expectation and perception"

Showing result 1 - 5 of 11 essays containing the words Customer Expectation and perception.

  1. 1. Unveiling the Depths of Customer Satisfaction : An Exploratory Qualitative Study on Chatbot Services and the Expectation Confirmation Model (ECM)

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Louise Forssell; Björn Ratjen; [2023]
    Keywords : Customer satisfaction; customer expectation; chatbot performance; Expectation Confirmation Model ECM ; exploratory research; underlying factors;

    Abstract : The Expectation confirmation model (ECM) is commonly employed to investigate technological advances and customer satisfaction with chatbots. However, customer satisfaction is a multifaceted concept intertwined with emotions and subjective perceptions, comprehending customer satisfaction fully can therefore be challenging. READ MORE

  3. 2. ASSESSING SERVICE QUALITY AND CUSTOMER SATISFACTION USING SERVQUAL MODEL (A mixed-method study to assess service quality of ultrasound departments of private hospitals in Karachi city)

    University essay from Göteborgs universitet/Graduate School

    Author : Sakina Adnan; [2022-07-15]
    Keywords : Service quality; Service perception; Service expectation; Patient satisfaction; Ultrasonography; Sonographers;

    Abstract : Service quality and customer satisfaction are important concepts that companies need to understand to stay competitive in business and thus grow. Companies need to know how to measure these constructs from the consumer's perspective to understand their needs better and thus satisfy them. READ MORE

  4. 3. Assessing a restaurant service quality using the DINESERV model : A quantitative study on Pizza Hut

    University essay from Umeå universitet/Företagsekonomi

    Author : Habtamu Abezie; [2020]
    Keywords : DINESERV; Service quality; Customer satisfaction; Restaurant;

    Abstract : Abstract Customers are the main reason behind every companies’ survival in the market. And winning their interest has now become the concern for company owners and managers as well. However, many factors can affect the customer's satisfaction in the marketing environment. Among the determinants, service quality takes the most substantial part. READ MORE

  5. 4. Relationship Marketing on Social Medias : A case study of Instagram

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Johanna Kristoffersson; Sara Göransson; [2015]
    Keywords : Relationship marketing; Instagram; Social media;

    Abstract : Background Relationship Marketing has during the last decades received a lot of attention. The approach enables companies to develop and improve beneficial interactions with their customers, which leads to increased profits and additional value for the customers. READ MORE

  6. 5. The Assessment of the Customers’ Expectations and Perceptions Towards the Quality of Educational Services : the Case of Industrial Engineering and Management programme at KTH (Royal Institute of Technology)

    University essay from KTH/Industriell marknadsföring

    Author : Madeleine Kazemi; [2015]
    Keywords : Service quality; educational service; expecation; perception; gap analysis;

    Abstract : The services sector is the largest economic sector in the world. In addition, the services sector is growing relative to the rest of the economy even in the countries that are still industrialising. The services sector consists of many subsectors, e.g. READ MORE