Essays about: "EMM"

Showing result 6 - 10 of 160 essays containing the word EMM.

1. 6. Influence of Entrepreneur’s Emotions: : How do you handle your boss' emotions?

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management); IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Author : Aida Macijauskaite; Frank Verstraeten; [2012]
   Keywords : entrepreneurship; emotions; employee; organization; management; business; leadership; valance; appraisal;

   Abstract : This thesis illustrates the complexity of emotions in the entrepreneurial context. By using vignettes and in-depth interviews conducted among nine employees from entrepreneurial firms in Lithuania and nine employees from entrepreneurial firms in the Netherlands, this study offers a perspective on how emotional display of the entrepreneur influence employee’s behavior. READ MORE

3. 7. Relationship Management in the Banking Industry : The Use of Facebook

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Sandra Dobosz; [2012]
   Keywords : Bank; Customer Management; Social Media; Word-of-Mouth; Facebook; Relationship Marketing;

   Abstract : The economic situation and the improved technology weaken the bond be-tween banks and their customers. To adapt to the changing behavior of customers banks engage in Social Media with the aim to strengthen their relationship. However, Social Media may not have the expected effect on the banks’ customers. READ MORE

4. 8. Triggering Factors for Word-of-Mouth : A case ctudy of Tipp-Ex's viral marketing campaign

   University essay from IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership); IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Richard Blomström; Emilia Lind; Frida Persson; [2012]
   Keywords : Interactive Viral Campaign; Word-of-Mouth; Tipp-Ex; Motivations; Emotional Involvement;

   Abstract : Purpose: The aim of this Bachelor Thesis is to explore what makes an interactive viral marketing campaign effective in terms of Word-of-Mouth. Background: With the growth of Internet, a new force of marketing has developed where the consumer is more involved in the marketing process. READ MORE

5. 9. External guest speakers, Curse or Blessing? : A study on external guest speakers and the personal fables they carry out, to see if, and mainly how, they can establish collective sense-making and centring within an organizational context.

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Gerardus Volkers; Bartholomeus Oostveen; [2012]
   Keywords : corporate storytelling; remythologizing; corporate culture; sense-making; centring; guest-speakers; fable vs. myth.;

   Abstract : Purpose The purpose of the paper is to explain how executives can make effective use of fables provided by external guest speakers to create a situation of collective sense-making and centring, based on the story used in a policy making context of a private, Dutch for-profit organization ( fictitiously called Con-Zelo recruitment agency in this article ).   Design/methodology/approach The approach involved collecting and analyzing the ‘Swimming for gold’ fable as part of seven months phenomenological and symbolic study, to confirm organizational sense, identify categorized themes and analyze the process of creation. READ MORE

6. 10. Customer Satisfaction Online Banking

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Valentina Vuniq; Maida Kadic; Medeleine Bengtsson; [2011]
   Keywords : ;

   Abstract : .... READ MORE