Essays about: "EMM"

Showing result 26 - 30 of 160 essays containing the word EMM.

  1. 26. Triggering Factors of Consumer Behavior to Sustainable Consumption : Research of Carsharing in Jonkoping

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Ilja Johansson; Daria Sinichenko; [2010]
    Keywords : carsharing; theory of planned behavior; perceived consumer effectiveness; subjective norms; external factors; environmental concern; attitude; beliefs; intention;

    Abstract : Purpose: To explore and reveal specific factors that affect consumers’ environmental concern, attitude and intention to use carsharing. Background: Due to the current environmental problems especially air pollution, the consumption of sustainable products has developed to be an upcoming trend. READ MORE

  3. 27. Corporate Value Statements – A Common Practice? : A Pilot Study on Swedish listed small and medium-sized Enterprises

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Karl-Johan Timbäck; Frederic Faber; Kristoffer Olsson; [2010]
    Keywords : Corporate values; corporate value statements; small and medium-sized enterprises; AktieTorget;

    Abstract : .... READ MORE

  4. 28. Knowledge Development : A dual perspective on Small Firms' development needs

    University essay from Högskolan i Jönköping; IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Malin Holfve; Maria Pekár; [2010]
    Keywords : Knowledge; Training; Development; Small firms; Training vendors; Net-working; Grounded Theory; Trust; Absorptive capacity; Kunskap; Träning; Utveckling; Småföretag; Externa utvecklingsleverantö-rer; Nätverkande; Grundad teori; Tillit; Absorberande Kapacitet;

    Abstract : Background: Due to the increasing global competition managers must realize the importance of competitive advantage. This can be done by reconsider how new knowledge should be acquired into the organization.  The importance of new competence creation is well known as a factor for longitudinal success for companies. READ MORE

  5. 29. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Aida Bador; Sarah Low Pei San; Meriem Manouchi; [2010]
    Keywords : Cause-related marketing; Corporate Social Responsibility; Fashion Retailers; Altruistic Behaviour; Purchase Intention;

    Abstract : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. READ MORE

  6. 30. The influence of and interaction between socialization agents in the child-consumers purchasing process.

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Dijana Rubil; Caroline Schöld; [2010]
    Keywords : Socialization agents; Influences; Internet; Virtual Communities; Child consumption; Consumer behaviour; Decision-making process; Habitus; High involvement products; adolescents;

    Abstract : In several years researchers have focused on identifying different socialization agents that influence the child consumer in the purchasing process. These studies have identified parents, friends and peers, television, role models, and different virtual communities as socialization agents. READ MORE