Essays about: "Effective marketing communication Literature Review:"

Showing result 1 - 5 of 8 essays containing the words Effective marketing communication Literature Review:.

  1. 1. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
    Keywords : ;

    Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

  3. 2. User perspective of privacy and surveillance on social networks

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Khalil Balan; [2017]
    Keywords : information privacy; informational privacy; data collection; social networks; Facebook; surveillance;

    Abstract : Social networks have integrated into people’s daily lives and they became a powerful medium for effective marketing and communication worldwide. Problem raise when governments and special agencies violate users’ information privacy under the pretext of protecting national security or something as, furthermore, when information became the source of income for social networks it became necessary to investigate users concerns about informational privacy on social platforms, if there are. READ MORE

  4. 3. Environmental Performance in Customer Communications

    University essay from Lunds universitet/Produktionsekonomi

    Author : Stephanie Gardner; Anna-Karin Olsson; [2014]
    Keywords : Environmental efforts - sustainable supplier - brand image - environmental communication - marketing tools – LCA – DfE - code of conduct - sustainability report –sustainable supply chain - customer demand.; Technology and Engineering;

    Abstract : Corporate environmental efforts are now valued higher than ever and need to be communicated to customers in a successful manner. Companies today wish to promote themselves as sustainable and use environmental performance to obtain competitive advantages. READ MORE

  5. 4. Culture and Design in Web-Communication

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Firoozeh Karimi; [2013-09-20]
    Keywords : ;

    Abstract : Nowadays, e-marketing through websites is one of the most essential factors in presenting new products to the consumers and potential buyers. So an effective website should consider understanding of interconnected business environment and intercultural or cross-cultural differences while it is presenting a product to the globalized marketing atmosphere. READ MORE

  6. 5. Social Media Communication during a Corporate Brand Crisis: The Case of Findus

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Miriam Ipsen; Malin Jönsson; [2013]
    Keywords : Social media; Crisis Management; Corporate Branding; Reputation and Reputational Corporate Brand Crisis; Business and Economics;

    Abstract : The purpose of the research is to explore how social media can be used in order to handle a corporate brand crisis and to analyze how consumers respond to and reason regarding crisis communication in social media. The study is conducted with a qualitative case study approach. READ MORE