Essays about: "Emil Folkesson"

Found 2 essays containing the words Emil Folkesson.

1. 1. Brand strategy in the Swedish banking industry : A comparative study of Nordea and SEB

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Henrik Edström; Christian Algotsson; Emil Folkesson; [2008]
   Keywords : brand; brand identity; positioning; Nordea; SEB;

   Abstract : A brand consists of more parts than the visible features such as names and logotypes. No matter in what industry a company is acting the brand in itself determines if the company will succeed or not. A successful brand is extremely hard to copy since two exactly similar brands do not exist. READ MORE

3. 2. Remuneration Programs : A Principal Agent Theory perspective of CEO Remuneration Programs

   University essay from IHH, Redovisning och finansiering

   Author : David Erixson; Emil Folkesson; Elvira Hendeby; [2007]
   Keywords : Principal Agent Theory; CEO compensation; Motivation; Remuneration; Agent teori; VD kompensation; Motivation; Bonusprogram; ;

   Abstract : In the media today, remuneration programs to CEO’s are frequently discussed. Media are usually focusing on the large amounts paid out rather than why the companies use the programs. The purpose of this thesis is to examine whether the conflict of interest presented by the Principal Agent Theory is affected by a CEO remuneration program. READ MORE