Essays about: "Employer Branding Consulting"
Found 5 essays containing the words Employer Branding Consulting.
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1. Employer Branding – An ongoing Change and Translation - A qualitative article of how consultants translate their ideas of Employer Branding and act upon them in practice
University essay from Göteborgs universitet/Graduate SchoolAbstract : This article aims to analyse how an Employer Branding consultancy firm strategically works with identifying and implementing Employer Branding into other organisations. A case study was conducted using primarily 16 semi-structured interviews between Employer Branding Specialists, Senior Managers, and Partners, as well as document analysis, digital- and physical observations. READ MORE
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2. The importance of legitimacy A qualitative study of how companies work to maintain employer branding practices
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper investigates the relatively new, and increasingly popular, phenomenon of employer branding. The purpose is to examine how small and medium enterprises work on a managerial level to attract new potential employees. READ MORE
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3. Two Sides to the Same Coin: The Dual Life of Consultants in Employee and Employer Branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This research aims to gain an understanding on how consultants in small consultancies, who also hold internal human resource responsibilities, promote their organisation in employee and employer branding. Relevance: Due to the ambiguous consultancy profession and the high potential for individual influences on the corporate brand, branding becomes a very germane topic in our particular research setting. READ MORE
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4. The Search for Professional Identification - An interpretive case study examining identity work at a consulting firm.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis purpose is to examine what impact employer branding and organisational culture has on individual’s identity construction from a socially constructed view. We have used a qualitative research method based on an anti-positivistic epistemology and a socially constructed ontological perspective. READ MORE
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5. Employer Branding for Consultancies
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Fierce competition for talents and asymmetric distribution of information are the two main reasons that make employer branding necessary for knowledge intensive companies. Why is this especially important for knowledge intensive companies? These companies rely on an excellent base of human resources as the employee is forming the perception of the client in terms of credibility, quality and reputation. READ MORE
