Essays about: "Estella Wesslau"

Found 1 essay containing the words Estella Wesslau.

  1. 1. TikTok and Spotify Two Music Industry Giants A Qualitative Study About Platform Complementarity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Johansson; Estella Wesslau; [2022]
    Keywords : Platforms; Complementarity; Service-dominant logic; Music industry; Coopetition;

    Abstract : Platforms have become increasingly important to many industries and the economy in general. Hitherto, most platform literature has focused on network externalities, suggesting a winner-takes-it-all scenario. READ MORE