Essays about: "Facebook engagement"

Showing result 1 - 5 of 79 essays containing the words Facebook engagement.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)

   University essay from Lunds universitet/Graduate School

   Author : Luis Felipe Villota Macias; [2024]
   Keywords : Agonistic peace; antagonism; big data analytics; binary logistic regression; computational content analysis; Colombia; Colombian peace process; discord; Facebook; machine learning; peace process; public opinion and sentiment; social media; Law and Political Science; Social Sciences;

   Abstract : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. READ MORE

4. 3. Accessibility in Social Media : Facebook and the Older Adult

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Angie Jeansson Hall; Arshed Al-Hadeethi; Jenny Gustafsson; [2024]
   Keywords : Older Social Media Users; Heuristic Evaluation; Inclusive Design; WCAG Compliance; Digital Exclusion; Facebook Usability; User Study;

   Abstract : In recent years, there has been a substantial increase in the percentage of seniors using social media, yet few studies have been conducted to understand the challenges underlying social network utilisation by seniors. By understanding what motivates seniors to use social media, the difficulties they encounter while using them and what would be an inclusive social media from their perspective is paramount for designing inclusive user interfaces that suit this growing population. READ MORE

5. 4. Ukrainian Digital Media Activism On Instagram Stories During The War Against Russia In 2022 : An Analysis Of Kharkiv-Related Users’ Digital Activity During March 2022

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Anastasiia Khardikova; [2023]
   Keywords : digital media activism; internet activism; Instagram; Stories; war in Ukraine; semiotics; online activism during the war; anchorage; Ukraine; Russia; content analysis; Kharkiv;

   Abstract : This study examines digital media activism during the full-scale war in Ukraine caused by the Russian invasion in 2022, focusing specifically on Instagram content posted by users with connections to Kharkiv city between March 18-25, 2022. Kharkiv was heavily affected by bombings throughout the war. READ MORE

6. 5. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

   University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Author : Elsa Björklund; [2023]
   Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

   Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE