Essays about: "engagement markers"

Found 5 essays containing the words engagement markers.

  1. 1. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Elsa Björklund; [2023]
    Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

  3. 2. Revisiting parts of the verb in Southern Nambikwara: Towards a definition of subjectivity as a grammatical category

    University essay from Stockholms universitet/Avdelningen för allmän språkvetenskap

    Author : Emilia Roosvall; [2022]
    Keywords : Southern Nambikwara; subjectivity; epistemic marking; egophoricity; co-distributions;

    Abstract : This study investigates verb-final morphemes in Southern Nambikwara — a polysynthetic language spoken in the Mato Grosso region of southwestern Brazil. The verb-final morphemes -wa2 and -ɾa2/-la2 have previously been described as denoting an aspect distinction between imperfectivity and perfectivity (da Silva 2021; B. Kroeker 1982; M. READ MORE

  4. 3. Science communication on Twitter : Ananalysis of vocabulary and content

    University essay from

    Author : Görel Sundström; [2021]
    Keywords : science communication; Twitter; vocabulary; jargon; content analysis;

    Abstract : Twitter is one platform where scientists can communicate their research results, both among each other and to a wider audience. This master thesis investigates to what extent, and by which means, tweets with scientific content invite the general public to engage in the topics. The four different topics analysed in this study were: C. READ MORE

  5. 4. Metadiscourse in advertising : Persuasion in online advertisements of makeup brands.

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Maja Gustafsson; [2018]
    Keywords : Metadiscourse; makeup; advertisement; e-commerce; pragmatics; persuasive language.;

    Abstract : E-commerce has exploded and with that also advertisements online. To get customers to stay as customers with your company, advertisements become more and more persuasive. To measure this persuasion metadiscourse has been used as a method for this investigation. READ MORE

  6. 5. Cultural Values and Voter Turnout - The Vietnamese in Denmark

    University essay from Lunds universitet/Statsvetenskapliga institutionen; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Graduate School

    Author : Christian Fini Henriques; [2013]
    Keywords : Voter turnout; Vietnamese; Denmark; Cultural Values; Law and Political Science;

    Abstract : In Danish political and academic circles a high voter turnout among ethnic minorities is seen as a sign of successful integration. The Vietnamese are considered one of the best integrated ethnic groups in Denmark. However, among the most important minority groups in Denmark, the Vietnamese has the lowest voter turnout of all. READ MORE