Essays about: "Five-senses"

Showing result 1 - 5 of 10 essays containing the word Five-senses.

  1. 1. How do sensory cues and trust affect the customer experience? : A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Miralem (published under the name Miralem Hasanovic) Helmefalk; [2013]
    Keywords : Experience; Trust; Sensory Marketing; Sensory Cues in Offering Experiences; Nightclubs; Five Senses; Swedish restaurant industry.;

    Abstract : TitleHow do sensory cues and trust affect the customer experience?, A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industryAuthorMiralem HasanovicTutorSoniya BilloreExaminerSarah PhilipsonCourseMarketing Master Programme, Advanced, Spring 2013, Master thesis, 30 ETCSKeywordsExperience, Trust, Sensory Marketing, Sensory Cues in Offering Experiences, Nightclubs, Five Senses, Swedish restaurant industry.PurposePurpose is to investigate the relationships between sensory marketing, trust and experience in nightclubs. READ MORE

  2. 2. English Arts and Crafts gardens and how they can be modernised in Sweden

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Kristina Nygren; [2012]
    Keywords : Arts and Crafts movement; sustainable garden; Hidcote Manor; Sissinghurst Castle; Ulla Molin; Ulf Nordfjell; Garden Design; modernisation; hållbar trädgård; trädgårdsgestaltning; modernisering;

    Abstract : The aim with this thesis was to investigate what characterises an English Arts and Crafts garden how they could be modernised in Sweden. My research was limited to 20 weeks of full-time writing and worth 30 ECTS. Through literature studies, interviews and site visits I could analyse my findings which resulted in a concrete garden design project. READ MORE

  3. 3. Att skapa positiva kommersiella upplevelser i trädgårdsparken : förutsättningar för upplevelseskapande och användning avupplevelsemarknadsföring

    University essay from SLU/Horticulture (until 121231)

    Author : Magdalena Fredriksson; [2012]
    Keywords : Upplevelser; Upplevelsemarknadsföring; Kommunikation; Upplevelserummet; Social interaktion; Engagemang; Trädgårdsparker;

    Abstract : Rapporten syftar till att ge svar på hur trädgårdsparker i södra Sverige kan använda sig av upplevelsemarknadsföring för att kunden ska få en positiv upplevelse av besöket. Resultatet utgår från både litteraturstudie och empirisk data från intervjuer. READ MORE

  4. 4. The Impact of Sensory Branding (five senses) on Consumer : A Case Study on "Coca Cola"

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Md. Saffer Uddin; [2011]
    Keywords : ;

    Abstract : .... READ MORE

  5. 5. Motives and Guidance for the Use of Sensory Marketing in Retailing : The Case of Nature & Découvertes

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT; Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Quan Zhou; Gildas Aitamer; [2011]
    Keywords : Sensory marketing; Retail; Nature Découvertes; servicescape; experience marketing;

    Abstract : The competition within the retail industry enters a white-hot stage. In order to please customers, retailers are using variable methods to strive for market shares. READ MORE