Essays about: "Green durable goods"
Found 2 essays containing the words Green durable goods.
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1. A study about purchase intentions for a green durable good
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background Due to increased environmental issues around the world, people are getting more and more aware of the effects of their consumption and their influence on the environment. Companies have therefore started to provide green products to the market to satisfy customer demand. READ MORE
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2. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector
University essay from FöretagsekonomiAbstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE