Essays about: "Hoa Mai Tran"

Found 1 essay containing the words Hoa Mai Tran.

  1. 1. The Influence of Reviewers on Millennial Consumers

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Emma Svantesdotter; Hoa Mai Tran; Ana Guerra; [2017]
    Keywords : millennials; electronic word-of-mouth;

    Abstract : Background: The digital world of today alters the way consumers search, communicate, and perceive information significantly. Specifically, the traditional word-of-mouth, which refers to the exchange of information between consumers about products and brand, has become digitalized. READ MORE