Essays about: "Importance of websites for business"

Showing result 16 - 20 of 32 essays containing the words Importance of websites for business.

1. 16. Sustainability Marketing : Sustainability Marketing on the Chinese Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

   Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

3. 17. Sustainable E-commerce : How to integrate the dimensions of sustainability within the e-commerce sector

   University essay from Högskolan i Gävle/Industriell ekonomi

   Author : Amanda Berglund; Marie Svanteson; [2018]
   Keywords : E-commerce; sustainability; sustainable e-commerce; case studies;

   Abstract : Purpose: The purpose of the study is to investigate how the three dimensions of sustainability (environmental, economic and social) can be integrated within the e-commerce sector to make it more sustainable. Methods: Firstly, a literary research was conducted to get an overall picture of the chosen topic for the study, which later was elaborated into a literature framework. READ MORE

4. 18. Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jasmin Langguth; Stefanie Schnee; [2018]
   Keywords : sustainability communication; online communication; sustainable fashion brands; brand identity; attitude-behaviour gap; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook. READ MORE

5. 19. Talk your way out of Belgium! : A study on multilingualism in Belgium and its impact on an SME’s internationalisation

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Alena Kalb; Marijn Maas; [2018]
   Keywords : Internationalisation; internationalisation theories; SME; multilingualism; language strategy; capabilities; language capabilities; Belgium;

   Abstract : This thesis aims to connect the fields of multilingualism and internationalisation by studying language strategies of SMEs located in Belgium. Thereby the access to foreign networks in relation to internationalisation theories and the role of language capabilities and multilingualism is examined. READ MORE

6. 20. Usability in M-commerce : Critical factors to consider when adapting m-commerce

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : E-commerce; M-commerce; M-commerce in Sweden; Usability; Mobile devices; Critical usability factors in m-commerce;

   Abstract : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. READ MORE