Essays about: "Influences of culture on communication."

Showing result 21 - 25 of 46 essays containing the words Influences of culture on communication..

1. 21. Cross-cultural Project Management and Intercultural Communication Competencies in Non-profit Organizations

   University essay from Umeå universitet/Företagsekonomi

   Author : Dalia Rosa; Dzhumakhon Karimov; [2018]
   Keywords : Culture; Project Management; International Project Management; Cross-cultural Project Management; Intercultural competencies; Intercultural communication; Multicultural teams; Non-profit Organizations; NPO.;

   Abstract : This dissertation aims to contribute to the knowledge on Cross-cultural Project Management. The concept of culture brings a huge complexity to this study, since there are no conventions about its definition and the concept continues to be on debate. READ MORE

3. 22. Organizational Culture and Employee Loyalty : The Case of IKEA

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Adam Ericsson; [2018]
   Keywords : ;

   Abstract : Title: Organizational Culture and Employee Loyalty Subtitle: The Case of IKEA Level: Thesis for Master Degree in Business Administration Author: Adam Ericsson Supervisor: Daniella Fjellström Examiner: Maria Fregidou-Malama Date: March 2018 Aim: This research aims to investigate how organizational culture influence employee engagement and loyalty. Method: The study is based on qualitative research method. READ MORE

4. 23. The effect of eWOM components on brand attitude and purchase intention : A cross country study between Germany and Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Tabea Baur; Björn Nyström; [2017]
   Keywords : Components of eWOM; Brand Attitude; Purchase Intention; Culture; Channels; Information Type; Length; Valence; Inorganic eWOM; Perception;

   Abstract : In today ́s technical environment people are surrounded by information. The revolution of the Internet provides consumers with different channels where product information can be found and consumed. READ MORE

5. 24. Corporate Identity, Corporate Branding and Brand Image

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

   Author : Muhammad Ghayour Khan; Omar Khan; [2016]
   Keywords : Corporate identity; Corporate branding; Brand image; Organizational culture.;

   Abstract : This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. READ MORE

6. 25. The Country of Ownership Paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nora Varga; Fengge Zhao; [2016]
   Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE