Essays about: "Integrated Marketing Communication"

Showing result 16 - 20 of 51 essays containing the words Integrated Marketing Communication.

1. 16. Challenges in Building a Marketing Communication Platform within the Pharmaceutical Industry in Sweden - A Case Study

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Rebeka Karabeleska; Sanna Sherwany; [2017]
   Keywords : Communication model; Pharmaceutical industry; Marketing communication; Integrated marketing communications; Marketing communications platform;

   Abstract : This thesis aims to investigate the main challenges and how they are overcome, when pharmaceutical companies based in Sweden go about in creating a marketing communications platform. By conducting interviews, and making observations, with a pharmaceutical company in Sweden and a marketing consulting company, hired by the pharmaceutical company, we find that there are internal and external challenges in this task. READ MORE

3. 17. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
   Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

   Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

4. 18. Integrated marketing communication for University of Gävle to promote Nursing Program in China

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Xinxin Li; [2016]
   Keywords : Higher education; nursing program; marketing communication channel; marketing communication content; China;

   Abstract : This study aims to explore effective marketing communication strategies for the nursing program of University of Gävle to develop in China. Qualitative method is used in this research. READ MORE

5. 19. #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Farhan Rashid Ahmed Ansari; Bochen Zhang; Sky Preedanon; [2016]
   Keywords : Business and Economics;

   Abstract : Title: #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry Date of the Seminar: 31 May 2016 Course: BUSN 39 Degree project in Global Marketing, Master Thesis Authors: Bochen Zhang, Farhan Rashid Ahmed Ansari, Sky Preedanon Supervisor: Veronika Tarnovskaya Thesis purpose: The Purpose of this thesis is to explore how companies can use hashtags as a communication strategy to raise brand awareness. This research aims to develop a framework for practitioners to create effective hashtags that function as marketing communication tool. READ MORE

6. 20. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Piotr Tamborowski; Joanna Stawicka; [2016]
   Keywords : media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

   Abstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE