Essays about: "Integration-Responsiveness framework"

Found 3 essays containing the words Integration-Responsiveness framework.

  1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  3. 2. Born Global E-Business Companies -A theoretical model for the internationalization process

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Christine Nilsson; Claudia Hidou; [2014-08-12]
    Keywords : Born global; e-business; EBC; internationalization process; Waterfall- Sprinkler- and Wave Strategy; Uppsala Internalization Process Model; Integration Responsiveness Framework;

    Abstract : There are several models aiming to describe the internationalization process of companies. These models are based on traditional companies where distribution and physical products are common features (Bell, McNaughton, Young & Crick, 2003). This implies that these models need to be adjusted in order to fit e-business born global companies. READ MORE

  4. 3. Failures and foreign divestment in a broader context of corporate international business strategy : The case study of foreign divestments by MNCs in retail industry.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Georgy Chkhartishvili; [2014]
    Keywords : International Business Strategy; Foreign Divestments; Integration-Responsiveness framework; International Business Failures; International Retail Divestments;

    Abstract : An important problem in present academic research on foreign divestment is to understand how foreign divestments fit in a concept of international business strategy. The purpose of this paper is to research if characteristics of foreign divestment differ according to the corporate international business strategy and if so what these differences are. READ MORE