Essays about: "Juventus F.C."
Found 1 essay containing the words Juventus F.C..
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1. Changing the game - The effects of a radical logo rebranding strategy on the consumer-brand relationship in football
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to provide an understanding of how consumer-brand relationships are affected by a radical rebranding strategy of a football club’s logo. This further leads the paper to contribute to the literature of consumer-brand relationships in the special context of football. READ MORE
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