Essays about: "Karin Grom"

Found 2 essays containing the words Karin Grom.

  1. 1. Establishing in Malaysia : The Impact of Cultural Factors

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Lisa Dohlnér; Karin Grom; [2006]
    Keywords : Foreign direct investment; Culture; Malaysia; Establishment; SME;

    Abstract : Malaysia is one of the developing countries in the world that is on the verge to become de-veloped (Internationella Programkontoret, 2003). In 2004, Malaysia had a growth rate around 7% (United Nation Statistic Division, 2005) and it is implied that the Malaysian market is continuously growing. READ MORE

  3. 2. What's in it for You? : A Study of Perceived Customer Value among IKEA's Business Customers in the Kitchen Market

    University essay from IHH, Företagsekonomi

    Author : Karin Grom; Louise Janhans; Emmelie Johansson; [2006]
    Keywords : Customer Value; Business-to-Business Relationship;

    Abstract : Companies have started to concentrate more on customer relationship, meaning more attention on customer contact, instead of concentrating on the product. Those thoughts have further developed into that companies continuously create and add value for their customers, to keep them loyal and satisfied. READ MORE