Essays about: "Lilly Johansson"
Found 1 essay containing the words Lilly Johansson.
-
1. The Privacy Club : An exploratory study of the privacy paradox in digital loyalty programs
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Digital loyalty programs collect extensive personal data, but literature has so far neglected the aspect of privacy concerns within the programs. The privacy paradox denotes the contradictory behavior amongst consumers stating privacy risk beliefs and actual behavior. READ MORE
Result pages:
1