Essays about: "Literature review sport"

Showing result 1 - 5 of 20 essays containing the words Literature review sport.

1. 1. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
   Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE

3. 2. Sport event sponsorship: How to step up your game

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
   Keywords : Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

   Abstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE

4. 3. Contributing factors to punching power in Boxing : A narrative review summarizing determinant factors of punching power in boxing and means of improving them

   University essay from Umeå universitet/Avdelningen för idrottsmedicin

   Author : Saman Monfared; [2021]
   Keywords : boxing; punching power; power training; muscle power; force;

   Abstract : Power is a complex area to study and is dependent on a great multitude of factors. Despite this, power-development is of interest in boxing. The purpose of this literature study was to analyze various factors that contribute to punching power in the sport of boxing and to provide a basis for improving it. READ MORE

5. 4. A Systematic Literature Review on Research of Sport Injury Prediction: A Psychological and Sociocultural Perspective

   University essay from Högskolan i Halmstad/Hälsa och idrott

   Author : Rasmus Christiansson; [2021]
   Keywords : Psychological; Sociocultural; Risk factors; Sport injury;

   Abstract : Background: Predictive psychological variables to sport injury have been extensivelyexplored during the last three decades. More recently, sociocultural variables have beenemphasized having a significantly impact in the injury process. READ MORE

6. 5. Methods to assess nonfunctional overreaching in wrestlers : A literature review

   University essay from Umeå universitet/Idrottsmedicin

   Author : Anssi Sven-Erik Libäck; Katjaana Anni-Maria Kanninen; [2020]
   Keywords : Overtraining syndrome; maladaptation; performance decline; fatigue; wrestling;

   Abstract : Introduction Wrestling is a competitive and intermittent combat sport characterised mainly by strength components. Few researchers have examined nonfunctional overreaching in strength-based athletes, such as wrestlers, despite being prevalent. READ MORE