Essays about: "Motorsport Brand Communities"

Found 1 essay containing the words Motorsport Brand Communities.

  1. 1. The Development of Brand Loyalty within Online Motorsport Brand Communities

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Alexander Hedlund; Simon Sundelius; [2023]
    Keywords : Brand Loyalty; Online Brand Communities; Motorsport; Motorsport Brand Communities; Brand Community Engagement; Brand Identification; Brand Community Participation; Brand Community Identification; Brand Community Trust; Brand Community Commitment;

    Abstract : The use of online brand communities and its effect on brand loyalty has been heavily researched in previous studies. However, online brand communities in the context of motorsport, which is inherently different from other sports, has not been thoroughly researched previously and currently remains unknown. READ MORE