Essays about: "Moving Brands"
Showing result 1 - 5 of 40 essays containing the words Moving Brands.
-
1. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage
University essay from Umeå universitet/FöretagsekonomiAbstract : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. READ MORE
-
2. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE
-
3. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE
-
4. Circular Design and its applications in the Electric Guitar Industry : Development of a Circular Business Model System
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Our society is all the more shifting towards focusing on the impact that we have on the world’s climate and reducing our environmental impact is getting increasingly popular. Amongst efforts to reduce the impact of the products that we use, the field of Circular Design has emerged as a solution that tackles the problem at its roots in a holistic way, aiming to not only reduce the climate impact of products, but to transition our entire society into a sustainable one through the implementation of a Circular Economy. READ MORE
-
5. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE