Essays about: "Online-only brand experience"
Found 1 essay containing the words Online-only brand experience.
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1. Experience with the Second-Generation Online Brands: Online-Only Brand Experience
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose The purpose of this thesis is to deepen the knowledge in the phenomenon of brand experience by exploring components of online-only brand experience. Methodology A social-constructivist and interpretivist perspective guided the research to adopt a qualitative strategy with exploratory and phenomenological stance. READ MORE
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