Essays about: "Sales processes"

Showing result 16 - 20 of 159 essays containing the words Sales processes.

1. 16. Transforming towards “PaaS” offerings : Areas of concern for OEMs & Transformation Readiness Scale

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Ali Jumaa; [2022]
   Keywords : ;

   Abstract : The purpose of the project is to investigate and gain knowledge about the process of transforming OEMs’ business structures from a transactional business to a result-oriented product service system or a performance as a service offering. Companies from various market segments have started to offer their customers result-oriented offerings to prolong the life cycle of their products and promote longer customer relationships to secure future business. READ MORE

3. 17. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Lisa Svensson; Sanna Eriksson; [2022]
   Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

   Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

4. 18. Designing a framework of KPIs to measure and evaluate electric road freight : A qualitative study of the market perspectives

   University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

   Author : Linn Bengtsson; Sara Gimbro Nielsen; [2022]
   Keywords : Logistics; Electric road freight; KPIs; Market analysis; Transport sector;

   Abstract : The electrification of the road freight sector has been visible in society during the last couple of years, where several companies have started to o↵er electric solutions. Further, this is due to an increased awareness of the negative impact of transport on the environment. READ MORE

5. 19. PREDICTING TRADED VOLUMES OF RENEWABLE ENERGY CERTIFICATES : A comparison of different time series forecasting methods

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Stina Magnusson; Ebba Sköld; [2022]
   Keywords : Sales Forecasting; SARIMA; Machine Learning Models; Neural Networks; Renewable Energy Certificates;

   Abstract : Predicting sales is an important step for many business processes. Several forecasting methods have been applied to uncountable different problems, however with no present research found in the area of renewable energy certificates. READ MORE

6. 20. Advanced Sales and Operations Planning Process Improvement : A Case Study at Nouryon Nordic Business Center

   University essay from Linköpings universitet/Produktionsekonomi

   Author : Ludvig Gran; Rawan Ismail; [2022]
   Keywords : Sales Operations Planning; S OP Process Improvement; Integrated Business Planning; S OP Maturity; Supply Chain Management; Innovation Processes;

   Abstract : Sales and Operations Planning (S&OP) is used as a tactical business process to balanceorganisations’ demand and supply. This is done through long-term planning of manufacturing and sales in comparison to the forecasted demand and resource capacity planning. S&OP link the corporate strategic plan to the day-to-day operation plans. READ MORE