Essays about: "Sander van der Linde"

Found 1 essay containing the words Sander van der Linde.

  1. 1. Cultivating the Cultural Brands : Gävle Teater and Gävle Konserthuset in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Sander van der Linde; [2015]
    Keywords : Brand Awareness; Brand Equity; Brand Meaning; WOM; Word-of-Mouth.;

    Abstract : Abstract Purpose – The aim of this study is to gain a deeper understanding on how brand equity for non-profit entertainment-based service firms in the cultural sector can be cultivated. Design/approach/methodology – An existing model to cultivate brand equity in commercial service firms is utilised to assess the applicability on specific non-profit firms. READ MORE