Essays about: "Sander van der Linde"
Found 1 essay containing the words Sander van der Linde.
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1. Cultivating the Cultural Brands : Gävle Teater and Gävle Konserthuset in Sweden
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Abstract Purpose – The aim of this study is to gain a deeper understanding on how brand equity for non-profit entertainment-based service firms in the cultural sector can be cultivated. Design/approach/methodology – An existing model to cultivate brand equity in commercial service firms is utilised to assess the applicability on specific non-profit firms. READ MORE
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