Essays about: "Scandic"

Showing result 6 - 10 of 11 essays containing the word Scandic.

1. 6. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
   Keywords : Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

   Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE

3. 7. Internal recruitment in the hotel industry -A case study of how internal recruiting affect employees' motivation

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jakob Bjurgert; Johan Karlsson; [2010-11-11]
   Keywords : Internal recruitment; incentive compensation systems; promotion and hotel;

   Abstract : Background and problem: Two years ago, we made a small case about the Hotel Scandic Rubinen. We became very impressed with the manager, who had worked his way from being a doorman to becoming the manager of the hotel. READ MORE

4. 8. Sustainable Tourism Practices in the Hospitality Sector: A Case Study of Scandic

   University essay from Mittuniversitetet; Institutionen för samhällsvetenskap

   Author : Jenifer Eggeling; [2010]
   Keywords : Sustainability; Hotel Industry; Scandic;

   Abstract : Recently the interest in green environmentally friendly products and services increased dramatically. This trend does not stop at tourism related products. Therefore, this thesis aims to have a closer look at the sustainability issues in the hospitality industry. READ MORE

5. 9. Empowerment, Contextual Performance & Job Satisfaction -      A Case Study of the Scandic Hotels in Jönköping -

   University essay from IHH, Företagsekonomi; IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Sandra Alibegovic; Andrew Hawkins; Mitesh Parmar; [2009]
   Keywords : Job Satisfaction; Employee Empowerment; Contextual Performance; Hotel Service Industry; Scandic Hotels;

   Abstract : Purpose: The purpose of this study was to examine the relationship between job satisfaction among hotel employees as well as the relationship between employee empowerment and contextual performance behaviours. Background: Most managers and scholars emphasize that an organization’s most important tool for gaining a competitive advantage is its people and; in order for the firm to attain success employees must be involved and active. READ MORE

6. 10. Eco-labels: input or outcome of CSR? : A study made on three companies

   University essay from IHH, Företagsekonomi

   Author : Carolina Jonsson; Madeleine Jakobsson; Martin Johansson; [2008]
   Keywords : Eco-labels; Corporate Social Responsibility; CSR; Socially Responsible Business Practises; Sustainability; Environmental Marketing; Green Marketing; Miljömärkningar; Företags Samhällsansvar; CSR; Hållbarhet; Grön Marknadsföring;

   Abstract : Problem: The increased environmental awareness among people as well as businesses has led to the development of new concepts such as sustainable development and environ-mental marketing. One way of practising environmental marketing, which is based on the three principles social responsibility, holism and sustainability, is to use eco-labels on prod-ucts and services. READ MORE