Essays about: "Service innovation marketing"
Showing result 1 - 5 of 46 essays containing the words Service innovation marketing.
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1. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea
University essay from Södertörns högskola/FöretagsekonomiAbstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE
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2. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE
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3. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion
University essay from Umeå universitet/Institutionen för informatikAbstract : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. READ MORE
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4. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE
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5. Overcoming the barriers to AI implementations : A bachelor’s thesis in Service Management and Marketing
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : As technology continues to develop and form tools capable of helping people andorganisations become more efficient, there is a need for organisations to stay up-to-dateon the various tools and trends to stay relevant on the market and not fall behind. Artificialintelligence (AI) is one of those tools that is emerging on the market and challengingorganisations to implement the technology to stay relevant. READ MORE