Essays about: "Service personalization"

Showing result 11 - 15 of 27 essays containing the words Service personalization.

1. 11. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Louise Bengtsson; Violaine Lulin; [2019]
   Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

   Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE

3. 12. Moving from customer feedback to organizational learning : A case study of a Swedish DSO

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Alexander Skogsberg; Marja Wedberg; [2019]
   Keywords : customer feedback; customer-orientation; knowledge transfer; regulated monopoly; kundfeedback; kundorientering; kunskapsöverföring; reglerat monopol;

   Abstract : Customer-orientation is a strategy that has been adopted by many organizations. This strategy refers to the ability to assess the customer's perception of the service quality, for instance through customer feedback. Customer feedback can be acquired through surveys or given to the frontline employees. READ MORE

4. 13. Identifying initial contacts and their functions within the service encounter

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Jacob Grentzelius; Filip Björkman; [2018]
   Keywords : Service encounter; initial contact; interaction; frontline employee; verbal and nonverbal communication; improvisation; personalization;

   Abstract : Purpose – The aim of this paper is to create an understanding of what types of initial contacts exist within the service encounter and their functions for the interaction. Design/methodology/approach – To study the initial contact between the employee and the customer, we have used a qualitative approach where observations were the data collecting method. READ MORE

5. 14. A Pricing Model for AIaaS : An analysis of a new AI personalization product within the edtech space

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : ZENJA JEFIMOVA; SOFIE NABSETH; [2018]
   Keywords : AI; AIaaS; edtech; education technology; personalization; price; pricing; pricing strategies; pricing models; pricing tools; pricing AIaaS; software pricing; pricing for new products; value; value adding; AI; AIaaS; edtech; online-utbildning; personifiering; pris; prissättning; prisstrategi; prismodell; prisverktyg; prissättning för AIaaS; prissättning för mjukvara; prissättning för nya produkter; värdeskapande;

   Abstract : As pricing is vital for an organization’s marketing strategy, it is a significant area to consider for companies offering new products where Artificial Intelligence as a service (AIaaS) is provided. The purpose of this study was to investigate possible pricing models for an AIaaS product. The study was delimited to the edtech industry. READ MORE

6. 15. Technologies Enhancing the Customer Experience in Apparel Retail – A Future Study

   University essay from KTH/Produktinnovationsteknik

   Author : Sander De Vries; Christoffer Thörnvall; [2018]
   Keywords : Digitalization; machine learning; customer journey; future retail; Internet of Things; digital transformation; retail; big data; artificial intelligence.; Digitalisering; maskininlärning; kundresan; Internet of Things; digital transformation; detaljhandeln; big data; artificiell intelligens.;

   Abstract : I en värld driven av kontinuerliga framsteg inom teknologisektorn, i samband med ökad konkurrens, har detaljhandelslandskapet genomgått en förändring där kundernas förväntningar har förändrats drastiskt. Introduktionen av internet, ”smartphones” och sociala plattformar har resulterat till oöverträffade nivåer av tillgång till enkel kommunikation mellan individer, samt till geografiskt avlägsna klädbutiker som inte tidigare var möjliga att shoppa ifrån. READ MORE