Essays about: "Service personalization"

Showing result 6 - 10 of 27 essays containing the words Service personalization.

  1. 6. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    University essay from Göteborgs universitet/Graduate School

    Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

    Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

  2. 7. The Future of Public Service Television in Sweden : A study on challenges and opportunities for SVT Play in a shifting television landscape

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Muhammad Daccak; [2021]
    Keywords : Digital disruption; digitalization; public service television; television; linear television; OTT; online video consumption; video-on-demand; media convergence; television value chain; video streaming; personalization; content discovery; the role of public service media;

    Abstract : This study investigates the changing television landscape and consumption habits and the effects on the Swedish public service television(SVT). Recent shifts have amplified the ongoing decline of linear television and were marked by increasing migration of viewers to online video consumption and global streaming services. READ MORE

  3. 8. Dashboard for media publishers to let them gain AI driven insights into their audience and content interactions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ondrej Brém; [2021]
    Keywords : ;

    Abstract : This project is looking into the changing workflow of news publishers as they adopt the use of algorithmic personalization of their content to the readers of the news sites online. This report describes the initial phase of a research project of Recombee, recommendations as a service provider, which aims to provide an analytical and configuration dashboard for the AI recommendation system. READ MORE

  4. 9. Customer Experience and its Implication for Value Creation within the Night-Time Economy

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Eric Lewerentz; [2021]
    Keywords : Customer Experience; Service Dominant Logic; Night-time Economy; Nightlife; Topic Modelling; Kundupplevelse; tjänstedominantlogik; nattliv; topic modelling;

    Abstract : The consumer behaviour is adapting within industries due to new technologies such as smart phones. As consumer behaviour changes so do companies by adapting their way of engaging and interacting with their customers. This provides potential to innovate new service offerings. READ MORE

  5. 10. Technology Evaluation of future IPTV Services

    University essay from

    Author : Petter A. Magnusson; [2019-07-03T12:17:41Z 2019-07-03T12:17:41Z 2009]
    Keywords : Datalogi; Övrig informationsteknik; Computer science; Other information technology;

    Abstract : The next home entertainment platform to receive an upgrade is the television. As one of the most important devices in the home today the struggle to provide TVs successor continues. On its journey through the modern world the Internet Protocol Television (IPTV) provides new technology, cheaper transmissions and a better TV experience. READ MORE