Essays about: "Susanne Stuebs Stuebs"

Found 1 essay containing the words Susanne Stuebs Stuebs.

1. 1. Social media framework for the destination Usedom : How to create awareness and dialogue by using social media for the destination Usedom taking into account the new Usedom WelcomeVisitor Centre

   University essay from Avdelningen för ekonomi

   Author : Susanne Stuebs Stuebs; [2010]
   Keywords : social media; online marketing; new media; trust-marketing; permission-marketing; holistic marketing; destination marketing;

   Abstract : Purpose – Target of this study is to develop a social media framework, the essential “ingredient” for a social media concept for the destination Usedom. The following question is in the centre of this investigations attention:  How to create awareness and dialogue by using Social Media for the destination Usedom taking into account the new Usedom Welcome Visitor Centre that will be open 2011? Methodology/approach – Mainly, an observational approach as research method is used to answer the research question, collecting empirical data not by questioning respondents, but by observing different forms of activity. READ MORE